Armani Beauty x Vanity Fair: Makeup Chair Confidential (Marketing Director and Project Manager)
In this first-to-market video series, we went behind the scenes with actress Gugu Mbatha-Raw and Armani Beauty Makeup Artistry Collaborator Nick Barose, leveraging their natural personal relationship to glimpse their intimate, off-the-cuff conversations and authentic Armani Beauty beauty moments. Through this long-form video, viewers were given access to insider-only secrets for camera-ready beauty as Nick prepared Gugu for her walk down the red carpet of the 2020 Vanity Fair Oscars After Party.
Results far exceeded benchmarks, with time spent on the article averaging 300% longer than usual. Clicks, engagements and views far surpassed and outpaced performance as well.
SK-II - Vogue Beauty Secrets (Marketing Director)
SK-II aimed to promote SK-II miracle products using celebrity talent in one of Vogue’s Blockbuster Series.
Vogue produced a video and article posted on Vogue.com with celebrity talent, Dianna Argon, in one of our blockbuster series, Beauty Secrets. The video was promoted through Vogue’s organic social channels garnered over 110,000 views. The video, that went live on Vogue.com and Vogue’s organic Instagram channel garnered over 350,000 views.
Estée Lauder - Double Wear Foundation x Vogue (Marketing Director)
Esteé Lauder wanted to show diversity of Double Wear’s foundation shades and raise brand awareness.
Vogue selected talent with unique skin-types to showcase the power of Double Wear foundation and that one person can use multiple shades. The program was shared through an article on Vogue.com and through organic posts on Vogue’s social media channels.
The organic post on Vogue’s Instagram received over 158K likes.
Armani Beauty - Si Passioné x Vogue (Marketing Director)
Armani Beauty wanted to create a 360 program around the launch of the Armani Si Passione Fragrance.
Vogue hosted the Si Passione launch party at the Whitney Museum hosted by new faces of the fragrance, Sara Sampaio and Adwoa Aboah. The event was captured and covered through live Instagram stories, stills of the party launched on Vogue’s organic Instagram and Facebook channels and a Vogue.com article discussing the essence of the event, the fragrance, and the hosts.
Vogue produced the event and content.
OLAY - First Look in Vogue (Marketing Director)
Olay wanted to create a high-impact editorial sponsorship to align with unexpected and prestige beauty moments
Vogue created the first ever ‘First Look’ beauty editorial page in the November 2018 issue. The edit page featured a first look at Vogue’s favorite new beauty trends, as seen on an of-the-moment model and shot by an esteemed Vogue photographer. Olay became the first ever sponsor of this new page, driving strong results for brand awareness.
Purity Cosmetics x Allure
To showcase the clean routine line from Purity, we created a custom branded Allure Instagram story, showcasing an editor’s work-from-home clean skincare routine, in a manner that was educational but also bright, fun, upbeat, & relatable.
We executed a strategic dark social distribution plan, further driving strong brand awareness and encouraging consumers to try the Clean Resolutions Intro Kit.
The program over-delivered on engagements, views and click-thru rates.
Gillette - Protect and Serve x GQ x WIRED (Marketing Director)
Gillette wanted to create a high-impact, custom advertorial to bring awareness to the new aloe-infused antiperspirant and the brands’ connection to the U.S. Military.
The custom page appearing in GQ utilized brand-supplied images to create an educational page that combined product facts and Gillette’s philanthropic military efforts.
Google Assistant - Twitter Campaign (Content Strategist)
We teamed up with Google to provide user-generated content to illustrate all the ways Google Assistant can help improve everyday life.
We worked solely within Google’s Twitter to show their audience action-packed, fun, relatable UGC that connects to how people interact with the Google Assistant with a simple ask.
Google’s 19 million Twitter followers raked in over 18 thousand likes and 5k retweets throughout the campaign.
Cheerios - Good Goes Round (Project Manager)
We created four 30-second spots for Cheerio's "Good Goes Round" campaign to take over the YouTube masthead for 24-Hours of meal giving goodness.
We provided all user generated content and managed all post-production.
